5.6K
Downloads
19
Episodes
Energy is in something of a crisis. Start-ups with brilliant tech may hold the key. But they need help to scale. That’s where Launchpad comes in. A business builder that unlocks BP’s unique advantage to scale fast globally - for maximum impact. So we’re putting on a series of podcasts called Frankly where experienced entrepreneurs and energy experts deal it to founders straight. No BS. Help them grow their businesses so they can help solve the energy crisis. We will hear the war stories direct from entrepreneurs and hustlers who have built - or who are building - energy start-ups. And from investors who focus on the energy industry – what do they look for and avoid? The purpose of these podcasts is to educate and to inform. Views and opinions expressed by guests are their own and do not necessarily reflect the views of bp or its affiliates. Reference to any product, technology or entity does not constitute an endorsement or recommendation by bp or its affiliates.
Episodes
Friday Jun 04, 2021
Friday Jun 04, 2021
Tune in to another episode of Frankly Tech Series, hosted by our CTO, Tom Grey.
This time, we get a 20 minute crash course on design thinking from Marlene Weber, User Experience Specialist at Launchpad. Marlene holds a doctorate in human centred design. Practiced at Jaguar Land Rover, she works with clients to map human AI with people first products designed for their businesses.
Marlene talks us through her own definition of design thinking, how it is used to challenge assumptions to do user research, to test with customers and to prototype and on top of it explains the differences between UX and UI.
Tom and Marlene also discuss when is the best time to bring a designer in your team and if there is a trade off between hiring a designer or developer.